More and More People are Mad for Mustangs

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Mustang Mania is back and better than ever.

According to IHS registration data Ford’s Mustang is the best selling sport coupe across the globe in 2015, and it’s the only sports coupe to eclipse 100,000 sales.

Make that 141,868 sales–111,868 Coupes and 30,000 Convertibles–cumulatively from the 140 countries where Ford retails the pony car.

“U.S. consumers have enjoyed interesting foreign sports cars for decades, so it was time for the Americans to return the favor with the worldwide launch of the new Mustang,” says Erich Merkle, Ford sales analyst. “Global markets have responded in a huge way. Ford Mustang was the only sports coupe in the world with more than 100,000 units registered last year.”

Ford expects growth to continue as overseas markets begin receiving their full allotments- like China and the UK for example.

“While much of the growth in Mustang demand in the United States has come from coastal markets – especially Southern California – and millennials opting for the 2.3-liter EcoBoost engine, buyers in other countries prefer the V8,” Merkle said.

“That unmistakable V8 warble is a hot commodity outside the U.S.”

European Enthusiasm

In Europe alone, Ford will pass 20,000 sales in the next few months. Already European consumers have bought 16,600 Mustangs, lead by the UK with 3,500.

Germany is quickly becoming another hot-spot for the Mustang; already last month the Mustang was their top selling sport coupe. Interesting enough, Germany is the country with the highest take-rate for convertibles, a third of all cars have been sold topless.

Despite gas prices in Europe, the 5.0 has been the engine of choice so far.


Asian Sensation

The make-up changes when we get to Asia however, buyers there preferring the 2.3-liter EcoBoost, led by the Chinese.

In Australia the story is familiar- initially sold out through 2017 before Ford offered a 2,000 car life line to the insatiable market. More than 90 percent of buyers in Australia and New Zealand are opting for the V8.


And America?

Lets put it this way- in March of this year 12,563 Mustangs were sold, more than the Camaro and Challenger combined. Mustang was the best selling sports-coupe during 2015, and the trend looks to continue well into 2016.

Canadians have always loved their Mustangs, having bought more Mustangs then Camaros every year since 1985.