Ford’s Parts Plus website has been launched with an all-new look to promote its aftermarket parts programme.
The site www.fordpartsplus.co.uk
supports Ford Parts Plus, which addresses the requirements of
Independent Motor Traders (IMTs) and independent bodyshops. Ford Parts
Plus aims to provide a competitive alternative to motor factors with
the key advantage of offering original equipment parts.
Unlike
some non-original parts, Ford parts are easier and quicker to fit,
saving on labour and costs. Also Ford original parts are manufactured
to the company's specifications to guarantee reliability. While many
non-original parts might appear to be good value, they do not always
offer the same quality and can affect a car’s safety.
The new
Ford Parts Plus site highlights the importance of using original Ford
parts. It contains information about the parts offered and it provides
a dealer locator as well.
Fordpartsplus.co.uk features the Blue
Oval Club, Ford’s parts trade club, and the current promotions
available. In response to customers’ requests for more technical
support and information, the Ford Blue Oval Club was created to provide
the key information required to repair and maintain the entire Ford
vehicle range.
"Our new Ford Parts Plus website will be Ford's
online link to trade customers, recognising the increasing importance
of the internet in the automotive repair business," said Axel Wilke,
European marketing director of Ford Customer Service Division. "Ford
Parts Plus has become a strong brand and proposition for parts trade
customers in Britain and across Europe since its launch in 1994. It
represents a professional parts delivery service through the Ford Parts
Plus dealer network – the preferred source of genuine Ford parts for
many IMTs and independent body shops."
