Sales of Ford’s 2011 Mustang have come out of the gate strong, with its U.S. retail share in May higher than any month in the previous year. What’s more, in the decades-old rivalry between the Blue Oval and the Bowtie, the Mustang came out on top for the first time since the Camaro was introduced in May 2009.
“Ford Mustang’s retail share is on the rise,” a company release stated, “boosted by the arrival of the new 2011 Mustang with new V-6 and V-8 engines that deliver more horsepower and improved fuel economy. The new 3.7-liter V-6 achieves 305 hp and is the first production car ever to achieve 300-plus horsepower and 30-plus highway miles per gallon. The new 5.0-liter V-8, offered on the Mustang GT, is at the top of its class with fuel economy of 26 mpg highway and delivers 412 hp. Mustang’s retail share in May was the highest for any month in a year.”
Ford numbers show 10,225 Mustangs left American lots in May, compared to 8,402 Camaros in the same month, according to a GM release. The triumph comes at a good time in Ford’s history, as the company posted a 23 per cent increase in sales over all, its sixth straight month with better than 20 per cent increases.
Company officials claim Ford is benefiting from a fresh lineup of new, fuel-efficient, high-quality vehicles that deliver industry-leading levels of safety as well as smart design and value.
“Our laser focus on fuel efficiency and quality is paying off for our customers and for Ford,” said Ken Czubay, Ford’s U.S. Marketing Sales and Service vice-president. “Our customers are rewarded because Ford resale values continue to increase at a rate higher than the overall industry – and they are rewarding us with increased purchase consideration.”
In April, year-over-year resale values of Ford, Lincoln and Mercury vehicles outpaced the industry. Resale values improved 24 per cent for Ford versus 19 per cent for the industry, based on auction data compiled by the North American Dealers Association (NADA). The margin of improvement was particularly strong on cars, where Ford improved seven points more than the industry average.
Ford also achieved the largest gain of any automaker in Automotive Lease Guide’s latest Perceived Quality Score, bringing customer perceptions more in line with Ford’s improved vehicle quality.
Strength Across the Lineup
Once again, sales were higher throughout Ford’s lineup in May – continuing a trend that began in December. Trucks paced the year-to-year results with a sales increase of 48 per cent, while cars were up 9 per cent, and utilities were up 18 per cent. Year-to-date, car sales were up 29 per cent, utilities were up 30 per cent, and trucks were up 34 per cent.
“Our results reflect Ford’s balanced portfolio of products,” said Czubay. “Our goal is to offer customers class-leading fuel efficiency, quality, safety, smart design and value in every product and category.”
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