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  Mustang Turns 40 with 3 Special Editions

  Apr 16, 2003
  By:  Ford Media
 

04mustang_p51_03_001.jpg
40th Anniversary Mustangs
NEW YORK, April 16, 2003 – On April 17, 1964, Ford unveiled the original long hood, short deck “pony car” – the Mustang – at the World’s Fair in Flushing Meadows, Queens. Ford is now returning to New York to unveil a special 40th Anniversary Edition Mustang, along with the limited production SVT “MystiChrome” Mustang Cobra.

In remarks last night at an anniversary celebration at the Hammerstein Ballroom in Manhattan, Steve Lyons, Ford Division president, also confirmed that the Mach 1 – a 305 horsepower Mustang with a unique “shaker” hood scoop introduced as a limited-edition 2003 model – will return for 2004. The decision to bring the Mach 1 back for 2004 was made following strong customer and dealer response to the 2003 model.

“Other pony cars came and went because no one could match Mustang’s affordability, its style and performance, the strength of our dealers and the enthusiasm of our customers,” said Steve Lyons, president, Ford Division.

The tradition of affordability and customer enthusiasm continues today with the Ford Centennial lease program. On April 1, Ford announced the return of the $5 day – not as a wage but as car payment for a well-equipped 2003 Mustang V-6 Deluxe Coupe* in recognition of the company’s 100th anniversary.

* The Mustang Centennial Lease is a 48-month lease that requires a 10 percent down payment. Other fees may apply. Mileage is limited to 12,000 miles annually or an excess mileage charge may apply. Payments may vary depending on equipment levels. Certain other Mustang models are available for slightly higher amounts.

Ford sold a total of 93 Mustangs in the U.S. the day before the announcement. During the first full weekend of the Centennial Lease, Ford sold a total of 850 Mustangs, and has sold more than 400 units every day since (through April 11).

“Henry Ford helped create the American middle class when he introduced the $5 day wage, and our effort to share this heritage with consumers has been a huge success,” Lyons said. “We’ve tapped an incredible reserve of goodwill for Ford and a deep well of Mustang excitement.”

Special Editions to Keep Mustang Excitement High
Ford is calling 2004 its “Year of the Car” because it will introduce an incredible amount of all-new cars, including the Ford Five Hundred sedan, the Freestyle crossover vehicle and the Ford GT super car. The capstone will be an all-new Mustang.

“The ‘Year of the Car’ will transform our showrooms so dramatically – it will be the modern-day equivalent of the Model A launch,” Lyons said. “But we’re not going to be quiet in the car business until we get to 2004 – particularly with Mustang.”

The three special editions for the 2004 model year, the final year of the current body style, are:

  • 04mustang_p51_05_001.jpg
    40th Anniversary Mustang
    Mustang 40th Anniversary Edition: The 40th Anniversary package – available this fall on Mustang and Mustang GT coupes and convertibles – will be available in three paint colors, including an exclusive Crimson Red, as well as special performance striping, wheels and interior enhancements. A total of 5,700 Anniversary editions will be built. Pricing hasn’t been announced but Ford intends to keep the package very affordable.






  • 04mustangmystic03_002.jpg
    2004 SVT Mustang Cobra MystiChrome
    SVT Mustang “MystiChrome” Cobra: The 390 horsepower Cobra, with its supercharged 4.6-liter V-8, is the most powerful regular-production Mustang ever made. For 2004, a total of 1,000 Cobra coupes and convertibles will be offered with the MystiChrome appearance package, which includes color-shifting exterior paint. The car’s color changes from topaz green to cobalt blue to royal purple, and finally to deep onyx black as the viewing angle changes. The color-shifting theme is carried over to the interior, which features matching MystiChrome leather trim on the seat inserts and steering wheel. Chrome wheels complete the package.



  • 2003_mustang_mach_1_001.jpg
    2003 Mach 1
    Mustang Mach 1: The 390 horsepower Cobra, with its supercharged 4.6-liter V-8, is the most powerful regular-production Mustang ever made. For 2004, a total of 1,000 Cobra coupes and convertibles will be offered with the MystiChrome appearance package, which includes color-shifting exterior paint. The car’s color changes from topaz green to cobalt blue to royal purple, and finally to deep onyx black as the viewing angle changes. The color-shifting theme is carried over to the interior, which features matching MystiChrome leather trim on the seat inserts and steering wheel. Chrome wheels complete the package.



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