In remarks last night at an anniversary celebration at the Hammerstein Ballroom in Manhattan, Steve Lyons, Ford Division president, also confirmed that the Mach 1 – a 305 horsepower Mustang with a unique “shaker” hood scoop introduced as a limited-edition 2003 model – will return for 2004. The decision to bring the Mach 1 back for 2004 was made following strong customer and dealer response to the 2003 model.
“Other pony cars came and went because no one could match Mustang’s affordability, its style and performance, the strength of our dealers and the enthusiasm of our customers,” said Steve Lyons, president, Ford Division.
The tradition of affordability and customer enthusiasm continues today with the Ford Centennial lease program. On April 1, Ford announced the return of the $5 day – not as a wage but as car payment for a well-equipped 2003 Mustang V-6 Deluxe Coupe* in recognition of the company’s 100th anniversary.
* The Mustang Centennial Lease is a 48-month lease that requires a 10 percent down payment. Other fees may apply. Mileage is limited to 12,000 miles annually or an excess mileage charge may apply. Payments may vary depending on equipment levels. Certain other Mustang models are available for slightly higher amounts.
Ford sold a total of 93 Mustangs in the U.S. the day before the announcement. During the first full weekend of the Centennial Lease, Ford sold a total of 850 Mustangs, and has sold more than 400 units every day since (through April 11).
“Henry Ford helped create the American middle class when he introduced the $5 day wage, and our effort to share this heritage with consumers has been a huge success,” Lyons said. “We’ve tapped an incredible reserve of goodwill for Ford and a deep well of Mustang excitement.”
Special Editions to Keep Mustang Excitement High
Ford is calling 2004 its “Year of the Car” because it will introduce an incredible amount of all-new cars, including the Ford Five Hundred sedan, the Freestyle crossover vehicle and the Ford GT super car. The capstone will be an all-new Mustang.
“The ‘Year of the Car’ will transform our showrooms so dramatically – it will be the modern-day equivalent of the Model A launch,” Lyons said. “But we’re not going to be quiet in the car business until we get to 2004 – particularly with Mustang.”
The three special editions for the 2004 model year, the final year of the current body style, are: