Interesting. It seems Hoover was in the automotive business but not making seats. They currently have a warehouse in Washington, southern IN, near my birth place. I never heard of them before today. From their website:
1913 Hoover Steel Ball Company was founded by Leander J. Hoover in Ann Arbor, MI.
1924 Imperial Bearings Company was acquired.
1936 Name was changed to Hoover Ball and Bearing Company.
1955 Merged with Universal Die Casting and Manufacturing Corporation.
1958 Acquired Strom Steel Ball Company and the Coolidge Corporation
1959 Ball Operations moved to Erwin, Tennessee.
1972 Created Joint Venture in North America with NSK.
1975 Entire Interest in Joint Venture was sold to NSK