Please be patient with my 351 "dissertation." I'm kinda "nerdy" about this, and have been developing a "personal dossier" on the 351-C. I think it is pretty much accurate, but I could be missing some things.
First "351" was the 1969 Windsor. The Windsor evolved from the earlier "small block" Ford engines (289 and earlier).
Prototype/predesessor for the 351 Cleveland was the "Boss 302", which was a Windsor block with modified heads that were adopted the following year in the 351-Cleveland. The Clevelands and the later "M" engines were based on the Ford 335 SMALL BLOCK engine design.
1970-1974 (only 4 year production lifespan) - 351-Cleveland designed and used to compete in racing and NASCAR. Major difference (performance related) is the heads: "Canted" intake and exahaust valves (I call them kitty-cornered) as opposed to the Windsor "in line" valvetrain design. The Cleveland valves and heads are also bigger and more attuned to racing.
Physical differences are pretty noteworthy. Clevelands look more like "Big Blocks" than Windsors - BUT they ARE NOT "Big Blocks". Clevelands have 8 valve cover bolts per side; Windsor has 6 per side. Cleveland intake manifold is NOT COOLED meaning the T-stat is routed directly into the block (vertically) whereas the Windsor intake is water-cooled (has T-state bolted to it). The Cleveland intake gets hotter so is more proned to develop vapor lock because of this. Cleveland fuel pump bolts vertically and Windsor bolts horizontally.
1970-71 were the best years for Cleveland performance and highest compression. 500-600 HP is not unthinkable for these. The 4bbl model could run only on leaded premium at the time. If you use the 70-71 4bbl today, you have to install "hardened valve seats" so you can use unleaded gas. The 4bbl also had "closed" chambered" heads which produces a "bigger" explosion than the 2bbl open chambered heads. In 1972, open chambered heads were used on all Clevelands (except those manufactured in Australia which were actually 2 bbls). The stock 4bbl Cleveland has larger valves and ports than the 2bbl and delivers more HP.
Because of emission and pollution mandates, the Cleveland was discontinued in 1974, and the 351-Windsor became the focus of Ford's "mid-block" engines in cars.
However, in 1971, Ford introduced a variant of the Cleveland in the 335 engine series which was just called a "400". This model was designed to compete with the GM 400, and it used the "Big Block"
trans and bellhousing bolt-up design of the 429/460 to integegrate size, standardization, and efficiency (the earlier Clevelands used the standard "small-block" bolt pattern for
trans and bellhousing). The pistons and stroke was taller, so the block deck actually stands about an inch higher than the Cleveland. The 400 ended up getting "smogged" and used in bigger vehicles and trucks through 1982.
Somewhere around 1975, Ford opted to "modify" the 400 again for emission and efficiency purposes. They introduced the "351-M" into 1976 production and used this engine, along with the 400 in the larger vehicles and trucks. The "M" designation has no official meaning other than to distinguish the 351-M from the 351-Cleveland (however there are many "rumors" and "controversies" about the "M" designation). The 351-M and 400 are virtually identical and cannot be distinguished by any outward visual features. The only differences are internal to valves, pistons, rods and stroke and must be measured if the block can't be identified by number. The 351-M also uses the "Big Block"
trans and bellhousing.
Because of the identical features, the 400 and 351-M took on the designation of "M series" motors. Both engines lived until 1982 in production. Everything is interchangeable between the two. Also, a whole bunch of parts are interchangeable with the earlier Clevelands. Only 2bbl Cleveland heads are interchangeable with the M engines because the "M's" came from the factory with only 2bbl designs. I think you can do some mods to get Cleveland 4bbl heads to fit.
The "Cleveland" engine and its "variants":
1969 "Boss 302" (Actually a Windsor)
1970-74: 4bbl, 2bbl, "Boss 351" (I call it the "best small block alive" available only in 70-71...330HP "out of the box"), 351-CJ (Cobrajet), 351-C "H.O." (High Output), and 351-C 2bbl "Aussie".
The M engines (not considered "Clevelands," but still use the 335 design):
1971 - 1982: 400
1976 - 1982: 351-M
To make a long story short, the 351-Windsor has been around the longest, and so has the widest selection of performance parts and mods. I would call it the "meat and potatoes" Ford small block. The Cleveland also has a good selection of performance mods and parts. In my mind, I'll always see the "Cleveland" as a superior hot rod engine because, in its era, it was superior to the 351-Windsor. But now the Windsor has benefitted from continuing technology, and you can soup it up to do almost as much as a Cleveland these days.
(long breath) Thanks for listening!