Merc used 302's up until the late '70's, then switched to the 305 and 350 chevy. SBF ='s Small Block Ford, ie, the 221 cid, 260, 289, 302 and 351w. All refered to as Windsor motors.
Marine Holley's have a more corrosive resistant finish, the throttle shaft bushings are made to seal in any fuel weepage and the float bowl vent tubes are hooked so they would dump back down the venturis if any fuel exited them.
The choke horn is the raised wall around the primary opening that houses the choke door at he top.
Your block may or not be an original Merc block. There was no difference between an auto block and a marine block except for the brass freeze plugs. Many replacement motors started out as an auto engine. If it retained the Merc/ford cylinder heads, they would be 351w heads that were only drilled (1/2") for the 302 head bolts. The cam would have been marine specific, to keep the torque curve down low, and would have had a 351w firing order.
Again, I encourage you to call Holley Tech with all the numbers you have, including those on the choke horn. They will tell you exactly what you have and what you need for a rebuild.
You could post your engine number here: Someone will be able to tell you the year of the Merc motor, at least as far as the number on the valve cover represents.
Mercruiser, OMC, Volvo & other I/O & Inboard Engines & Outdrives - iboats Boating Forums
Keep in mind that the number on the valve cover would only represent what the motor originally was. It could have been an original merc that came out of a donor boat, or considering that your boat is a 74 and you know the block to be a '71, the original valve covers could have been used on a replacement longblock or shortblock.