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Old 02-20-2003   #1 (permalink)
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Advertising Campaign for the 2005 Ford Mustang

So what do you think they should do? Since they're gonna have the retro look, the commercial should go retro. I saw Car And Driver when they were talking about the release of the Ford Mustang at the World's Fair, April 17, 1964. They had the Mustang horse running along a highway with white text at the bottom saying, "Mustang Is Comming." So why not set the same thing up except have the 2005 pass and 1964 on the other side of the road.

Anyone else have any ideas?
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Old 02-20-2003   #2 (permalink)
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Some morphing of a 2+2 into the 2005, but done cleverly
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Old 02-20-2003   #3 (permalink)
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Come drive the new Mustang, with the all new Boat Anchor technology.
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Old 02-20-2003   #4 (permalink)
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Some people may be jaded by the "retro" look. Not me. I can't wait to buy a mustang that resembles the originals.

As far as the commercial, I would say a 2005 with a young guy (ME!!) driving passing a 64 1/2 driven by and older guy. When they are door to door they both look at eachother. The older guy waives on the new mustang with a look of approval. Then the commercial could show various shots of the 2005 taking corners etc.
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Old 02-20-2003   #5 (permalink)
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Quote:
Originally posted by jimgt95
Some people may be jaded by the "retro" look. Not me. I can't wait to buy a mustang that resembles the originals.

As far as the commercial, I would say a 2005 with a young guy (ME!!) driving passing a 64 1/2 driven by and older guy. When they are door to door they both look at eachother. The older guy waives on the new mustang with a look of approval. Then the commercial could show various shots of the 2005 taking corners etc.
Good idea. Maybe the two cars from this photo.
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Old 02-20-2003   #6 (permalink)
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Quote:
Originally posted by jimgt95
Some people may be jaded by the "retro" look. Not me. I can't wait to buy a mustang that resembles the originals.

As far as the commercial, I would say a 2005 with a young guy (ME!!) driving passing a 64 1/2 driven by and older guy. When they are door to door they both look at eachother. The older guy waives on the new mustang with a look of approval. Then the commercial could show various shots of the 2005 taking corners etc.
cool. but it's already been done by cadillac to promote the CTS. he goes by the vintage caddy with led zep blasting away.
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Old 02-20-2003   #7 (permalink)
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you beat me to it Alcoholiday haha


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Old 02-20-2003   #8 (permalink)
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I think Porsche did one a lot like that with the Boxter before Cadillac.

I know they did it already but I really liked the teasers they had when they introduced the 94 with the It was and It is commercials. When they were just showing parts of the car in comparison from old to new but they didn't show the whole car. Just to make you wait to see the finished product.
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Old 02-20-2003   #9 (permalink)
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What about kind of an evolution commercial...showing at least one 'stang from every generation, including the II, and throw in some snappy line relating to "what goes around comes around" or something like that...or something about "going full circle" or whatever.
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Old 02-20-2003   #10 (permalink)
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Quote:
Originally posted by IIGood
What about kind of an evolution commercial...showing at least one 'stang from every generation, including the II, and throw in some snappy line relating to "what goes around comes around" or something like that...or something about "going full circle" or whatever.
That's got my vote!
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Old 02-21-2003   #11 (permalink)
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Quote:
Originally posted by 74stang2togo
"What this world needs is a few more rednecks..."
"What this world needs is a little more RE-spect for the Lord, and the Law, and the Workin' Man..."
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Old 02-21-2003   #12 (permalink)
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I think we should discuss compensation before we give away an advertising campaign!!

;-)
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Old 02-21-2003   #13 (permalink)
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Quote:
Originally posted by keenr
"What this world needs is a little more RE-spect for the Lord, and the Law, and the Workin' Man..."
That too, and if we had more rednecks voting we'd get it!
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Old 02-23-2003   #14 (permalink)
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Okay, I think I've refined my idea a little more...run with the "What goes around comes around" idea...

Picture this: Camera showing a turn on a racetrack somewhere, then a '64 1/2 convertible speeds by. Announcer: "What goes around..."

Then, the next generations come speeding by, one by one...a '71-'73, a II (King Cobra maybe), a Fox, an early SN95 ('94-'98), a late SN95 ('99-'03/'04, Mach 1 perhaps to cue the heritage?), then the 2005 comes through the turn, and the announcer finishes: "...comes around."

Then the "The new 2005 Ford Mustang. Still rockin'."

Whatcha think?
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Old 02-23-2003   #15 (permalink)
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You should be the producer IIGood, that sounds awesome!!!!
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