I just saw the most beautiful car ever yesterday: a new white Challenger R/T with the double belt line stripes down the side, terminating in a big "RT" decal, and chrome cursive badging like they used in the old days. Made my GT look like an econobox. I swear, if they'd been priced right in late '07, I'd have one of those instead of my GT, the heck with who's faster.
I like the sound of that division plan. Dodge
should be the performance division. However, I don't think rebranding the trucks is a good idea. Dodge trucks, as a brand, have a history that goes all the way back to the old die hard military vehicles. Severing that tie seems unwise, to me at least. I had an old '67 military-esque Power Wagon... it was a tank in every sense.
~HA