Market Analysis Some fun numbers to think about...
Ford is gearing up to make about 7 - 10,000 GT500's per year, for 3 years. Total production of 21 - 30,000 cars. By comparison, they made about half that many SVT Cobra Terminators, which usually sold at just a bit over MSRP (which was $12,000 cheaper than the GT500's MSRP).
So what's really happening?
The car is over-priced even at the $42,000 MSRP (most earlier estimates, which were about right, put the Coupe at $35,000, and the Convertible at $39,000, though this was later raised to $38,500 and $42,000).
The car probably could sell about 10,000 cars at the going rate of about $15k to $20k over msrp. There are easily that many wealthy idiots in the country.
When the second run of 10,000 cars hits the streets, the first run will have exhausted much of the ready supply of idiots, and the prices will start dropping (for further evidence of this phenomenon, try shopping for a Ford GT supercar right now - they are going wating at prices around MSRP, when a few years back they were selling for huge premiums). Say the second run will price in at something close to sanity, say 10% over MSRP. The third and final run will represent a problem for Ford dealers. By then, the new Camaro (and probably the new Challenger as well) will be out, and the competition will be back. I predict you will see the last few GT500's having sand kicked in their faces by newer, younger, stronger competition (selling at cheaper prices), and will become hanger queens like the last GT's, sitting around waiting for someone to "make a deal".
__________________ tripleblack
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