I don't know if Hawk recommends there pads be used on steel rotors. That may be the problem. Also, Hawk recommends that the pads be used on new rotors or rotors that have only been used with their pads. If your previous pads were Performance Friction they recommend resurfacing the rotors before using their pads.
I personally think using steel rotors is bad. Steel is a very poor conductor of heat, so it doesn't cool down quickly. I hope you have some serious cooling ducts on you brakes.
Here is a link to some very good brake tech...
http://www.stoptech.com/technical/