This can be professionally repaired, but will cost a good bit. There is a company here in Atlanta called Metro Wheel who does this, and their fees start at about $100.
If the wheel is just polished or coated aluminum, you can scuff it down with sandpaper (the injured spot) and polish it (takes some elbow grease) back to looking better, if not the same as new. If its chrome, there's not much you can do.
If its steel it WILL rust, and scuffing it down and applying a touchup paint will help.
__________________ tripleblack
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