The 2019 Ford Focus Active won’t be arriving in the United States due to trade tariffs. Ford announced earlier this year that it would kill off all of its sedans and compact cars in the United States in order to make way for additional trucks, crossovers and SUVs. The only car that would stick around under the plan (apart from the Mustang) was the 2019 Ford Focus Active – a slightly raised up, tougher take on the new Focus that was designed to bridge the gap between car and crossover.
Ford has now changed its mind, however, telling The Detroit News that the Focus Active, which is made in Europe and China, no longer makes financial sense amid the United States’ recently imposed trade tariffs with China.
“Given the negative financial impact of the new tariffs, we’ve decided not to import this vehicle from China,”Ford North America president Kumar Galhotra told The Detroit News in an interview. “The significant thing that moved was the tariffs going up substantially higher. We’re choosing to deploy resources elsewhere.”
Ford’s decision to nix slow-selling, low-profit sedans and compact cars from its lineup was spurred on by a desire to cut $25.5 billion in costs from its business. The automaker is also looking to free up cash in order to invest $11 billion in hybrid and electric vehicles. Among those new electrified products will be hybridized versions of the Mustang and F-150 and a new Mustang-inspired electric performance crossover.
The Focus Active was due to go on sale in the U.S. by late 2019. Ford isn’t saying if a true crossover will take its place, but the automaker claims it’s still committed to offering budget-minded options going forward. Galhotra told The Detroit News that they are “thinking through,” other products that its buyers might be interested in, but for now, it looks like they’ll be forced to choose from a stable of crossovers, trucks and SUVs – unless they want a Mustang, that is.
a version of this article first appeared on AutoGuide