Which raises a good question – what would Ford call an off-road focused Bronco? FX4? Adrenalin, maybe? Your guess is as good as ours.

The reason we think this image here is the Bronco and not some sort of ‘baby Bronco’ (which has also been alluded to in potential product plans) is thanks to the other images being shown to the audience in these photos. Marketing-speak like “authentic off-road capability” and “an SUV that means business” could refer to anything but the image of the word ‘Bronco’ by itself leads us to believe we are looking at that machine.

Also, recall that Ford did tease something earlier this year that could be a smaller crossover with a similar style to the one shown here. However, its headlights are just ever so slightly more upswept than this rig’s, whose round peepers have decidedly square frames.

Now we know what the Bronco will look like, our next job is to speculate on powertrain options. Four-cylinder? EcoBoost V6? What type of four-wheel drive system will it have? Stay tuned for that speculation.

Lead image: Swensen, Jens E. [Public domain], via Wikimedia Commons

a version of this article first appeared on off-road.com