We don’t know which camp the following falls under, but Ford Authority claims the body-on-frame SUV will come with three distinct looks or, to be precise, grilles. While two of the designs will be of a more contemporary bent, the third will harken back to the original Bronco.
From Ford Authority:
When it launches in 2021, the Bronco will offer three different grille designs, Ford Authority has learned from sources familiar with the project. The three grilles will each deliver a unique persona to appeal to a wide customer base.
The first 2021 Ford Bronco grille will be the “Modern” design, which constitutes the regular grille. This is the same black grille with “BRONCO” written across it that we previously saw in leaked photos earlier this year.
The second grille option will be the “Classic” face that features retro styling cues. It will deliver a nod to the Bronco’s past, albeit in a contemporary manner.
The third and final 2021 Ford Bronco grille option will be what’s referred to as “Custom.” This nose features a more shiny and upscale look when compared to the other two offerings.
We already have a pretty good idea what Modern (above) will look like, but the rest leave plenty to the imagination. Considering the look of the original Bronco, there’s nothing stopping Ford from applying letters to the grille in all instances. It could also be done in (faux) chrome, black or white without running afoul of tradition. They’ll also be around for the Bronco Sport (aka “Baby Bronco”).
While the outlet said the grilles are a sure thing, it did not know how how they would be made available through Ford. They could be isolated to specific trims or left as optional extras once you’ve opted out of the base model. Either way, some are bound to cost you a bit more money — especially if they actually improve the SUV’s outward appearance. Personally, we wouldn’t mind a throwback grille from the second or third generation (that’s pre OJ Simpson) with monster truck tires. That seems unlikely, of course, as Ford is usually in the business of trying to make money. Odds favor that “Classic” grille being reminiscent of the first-gen Bronco by a country mile.