05 mustang commercial wll premiere in movie theaters on Oct. 29 - Ford Mustang Forum
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post #1 of 24 (permalink) Old 09-15-2004 Thread Starter
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05 mustang commercial wll premiere in movie theaters on Oct. 29

it was filmed in corn feild, they built a 3/4 mile oval race track an had a Steve Mcqueen lookalike( Mark Myers) drive the mustang.
hmmmm mabee first se will be a bullitt???

http://www.chilliwackpartners.com/to...icle.php?id=56


Last edited by dave 02 gt; 09-15-2004 at 08:32 PM.
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post #2 of 24 (permalink) Old 09-15-2004
 
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sweet, cant wait to see it. I wonder if it will get more air time on spike or somefin, that has a lot of auto shows.

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post #3 of 24 (permalink) Old 09-16-2004 Thread Starter
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here is a pic of the newspaper clip


https://www.allfordmustangs.com/forum...hp/photo/19561
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post #4 of 24 (permalink) Old 09-17-2004 Thread Starter
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jimmy hendrix will be singing the wachtower.
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post #5 of 24 (permalink) Old 10-15-2004 Thread Starter
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here is the brak down on the commercial's
  • Mustang’s 40-year history in American pop culture cues the all-new 2005 Mustang launch through music, video gaming and integration into high-visibility shows like "The OC," "Alias" and Sony PlayStation®2’s Gran Turismo 4 ™</FONT>.
  • Ford celebrates Mustang’s authentic, untamed American spirit in advertising with a special appearance by Steve McQueen as well as the Star Spangled Banner.
DEARBORN, Mich., Oct. 15, 2004 – As the eagerly anticipated new 2005 Mustang begins arriving in dealer showrooms, Ford is introducing the newest version of its beloved pony car in a marketing campaign befitting its status as an automotive icon. Themed "The Legend Lives," the advertising approach is built around one truth: The 2005 Ford Mustang is the embodiment of authentic, untamed American spirit.

Ford and J. Walter Thompson USA have teamed to develop a comprehensive marketing plan that draws on Mustang’s heritage and is designed to resonate with today’s customers.

"We want to reach Mustang customers on an emotional level that’s worthy of an American legend," said Rich Stoddart, marketing communications manager, Ford Division. "All of our advertising positions the new Mustang as more than just a car – it’s a one-of-kind automotive icon."

Television Advertising

"Mustang is not about words," said Stoddart. "You don’t read about a Mustang – you see it, feel it, and experience it as you’re driving. We’re making an emotional statement with our advertising approach because Mustang will galvanize customers – and it speaks for itself."

"Cornfield" brings viewers to a familiar setting as a farmer carefully bulldozes a special path in hopes of fulfilling a promise. Soon the path is paved with asphalt, and a racecourse emerges in the middle of the cornfield. At dusk, the farmer pulls open big red barn doors to reveal a new Mustang GT. He drives it onto the track to the starting line, then stops and gets out of the car. Cornstalks begin to sway as a man approaches from deep within the field. Steve McQueen makes a special appearance. He stares at the Mustang. The farmer tosses him the keys and McQueen drives the new Mustang off into the sunset. The voiceover ends the piece with the product tagline, "The 2005 Mustang. The Legend Lives." Before it debuts on television, "Cornfield" will premiere in movie theaters on Oct. 29.

"Anthem" engages the viewer in a 60-second celebration of Mustang history and the American spirit. Set in Utah’s Monument Valley, the ad visually captures the freedom of America’s wide-open spaces. A red 2005 Mustang GT provides the centerpiece for the ad, "watching" brand-defining Mustang moments from the past, along with images introducing the all-new vehicle. Its signature V-8 exhaust note rumbles into a distinctive tribute: a unique automotive rendition of "The Star Spangled Banner."

"Customers have told us Mustang is America’s sports car – and it’s the only vehicle that lives up to this unique musical salute," said Stoddart. "To drive a Mustang is to drive freedom. Mustang is America’s sports car and it deserves to be celebrated that way."

Mustang’s television advertising begins on Nov. 4 with two teaser ads, followed by two 60-second commercials.

Print Advertising

A single sentence introduces American readers to the eagerly awaited 2005 Ford Mustang: "Give us your untamed, your assertive, your leadfoots yearning to be free." The new pony car will appear in a series of print ads that, like this one, are surprisingly light on text.

Instead of detailing new features or improved product attributes, the print ads communicate a single message. Each of the two-page spreads is a different interpretation of what it means to be a living legend. Simply, as one Mustang ad states, "One of the top five reasons America is cooler than any other country."

Brand Integration

Viewers who tune in to some of the hottest shows in the fall season will see their favorite characters experience the thrill of driving the new Mustang. One of the lead characters on Fox’s "The OC" will get behind the wheel of a new Mustang on Nov. 4, and her vehicle will be featured prominently throughout the season. After past seasons featuring Ford Focus and F-150, ABC’s "Alias" will put Sydney Bristow behind the wheel of a Mustang early in 2005.

Look for a different kind of role for Mustang on the hit show "American Dreams" this season.NBC will air the final fall episode on Nov. 21 commercial-free, sponsored completely by Ford and including a special five-minute video featuring Mustang. Beginning in January, Ford returns as a primary sponsor of "American Idol" for the fourth year. Mustang and other Ford vehicles will be integrated into the show this season.

Mustang’s extensive brand integration continues in multiple publications this season. In a unique tribute, Cosmopolitan and its readers will begin looking for the ultimate Mustang Man. Readers will submit candidates they think embody the true spirit of the Ford Mustang.

Digital

The 2005 Mustang’s official digital introduction arrives following months of Internet buzz about the new pony car. Ford launched the enhanced version of fordvehicles.com, its consumer website, in late September, featuring information on the new Mustang and the company’s entire all-new 2005 showroom. By the end of this year, fordvehicles.com is expected to generate more than one million requests by consumers for information on the new products. Nearly one third of those will be for the 2005 Mustang alone.

To coincide with the national campaign, in November, Ford will update its Mustang site (fordvehicles.com/cars/mustang) with an interactive MyColor™ feature that will showcase the 125 different color options available on the 2005 Mustang’s IP. Users also will be able to download music from the "Anthem" commercial featuring Mustang’s V8 exhaust note. Ford will share the secrets behind "Cornfield" with Mustang fans this November in a special behind-the-scenes video that will be available on fordvehicles.com.

Because video gaming plays such a prominent role in today’s mainstream pop culture, Ford is developing a custom-built online video game featuring Mustang and Ford GT. Both vehicles also will be featured on Sony PlayStation®2’s highly anticipated car game Gran Turismo™ 4, complete with a special online reveal promotion.

Grass Roots

The 2005 Mustang may just be arriving in showrooms, but millions of consumers around the country have already had their first close-up look at the new car, thanks to Fun Ford Weekends, Ford Innovation Drives, the Ford Experience Tour, and Mustang Club of America Events. These events, held in large cities as well as in small towns throughout the country, have helped introduce several generations of fans to the new Mustang.
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post #6 of 24 (permalink) Old 10-15-2004
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I just saw the commercials today. They had one where Steve McQueen was driving the new Mustang. Ah, the wonders of technology.
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post #7 of 24 (permalink) Old 10-15-2004
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Quote:
Originally Posted by John
I just saw the commercials today. They had one where Steve McQueen was driving the new Mustang. Ah, the wonders of technology.
Really where did you see it and when.
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post #8 of 24 (permalink) Old 10-15-2004 Thread Starter
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i liked the cornfild with the farmer opening the door an geting into the silver gt. the small track an the sound of the stang flying by is just killer.

also the 60 sec one with all 6 new fords an last the red mustang gt. going from the road to the bordroom to the kid jumping into the lake.

ford let me see them but i cant right click to save them. i am waiting to recive them. i was aked to judge the commercial. i will be able to link them by munday i hope ill keep trying to get a link.
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post #9 of 24 (permalink) Old 10-15-2004 Thread Starter
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Quote:
Originally Posted by RedSilver88
Really where did you see it and when.
Our dealership got some tape from Ford about marketing their 2005 cars. They had the Super Duty and the Five Hundred too.
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post #11 of 24 (permalink) Old 10-16-2004 Thread Starter
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have you seen the yellow line commercial that starts in a tunle ,then goes to the baseball game, to collage, ect
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I don't believe I saw that one.

They showed the anthem, which by the way, was awesome. I don't know how they got the Mustang to get the tune out of its exhaust. It took me about 20 seconds to figure out that's what was going on. :p

And of course, Steve McQueen revived. It looked like he was really in the cockpit.

They also showed a teaser, where a silver GT was in a barn, and all you got to see was a bit of the front corner of the passenger side. Another "teaser" has it running through that cornfield racetrack, using the cornstalks to block a full view of the car. About 30-some seconds in they showed fully, the car racing around.
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I saw a 3d rendering of one in a school advertising it's technical institute technologies and showed a 3d model of an 05 Gt O_o lol
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damn i cant wait!
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http://www.pro3i.com/05mustangteaser1.wmv

That's the teaser. Make sure you open in IE.

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