And I disagree with your statement Boglin.
I refer to my food choices......
If I buy bad chicken at Chicken House, once, I may go back. If I get sick again, I will not. Po Po's chicken will get all of my business.
Brand loyalty is the same with other things....
I have had 2 Ruger pistols. Both had problems that are very detailed and lenghty. Neither were fixed, even after being returned to the factory. My Smith's have not had problems. I now buy only S&W, and have not had a malfunction yet. Well, I do also have a Glock, but that's really for the wife, she doesn't like the .44's.......
I play guitar, have owned Fenders, Gibsons, a Charvel, Kramers, and even an Aria Pro(cheap one at that.) With the exception of the Charvel, they were all good guitars, but all had their own feel and neck shape (most important) and sound.
Then I played my first Ibanez, fell in love with a wonderful guitar that cost less than 1/4 of the Les paul, and just over half of my Strat, with more tonal versatility.
All other guitars have since been sold, except for my other 12 Ibanez's, each a different model, but all Ibanez (that's 13 total Ibanez's). My hands are happy with that brand.
I like Diet Coke, hate Diet Pepsi. Is that silly?
I love HP servers, and can't stand Dells....Same components, but I prefer tha layout of the hp's, and their service is much better for warranty
Brand loyalty is nothing more than spending MY money where I feel it is better spent. What is wrong with that?