Yeah I wondered that too. Darn fixed pricing! Then I read about the company and how they manufacture in the USA with American labor and their machinery is even made in the USA. Not to mention they make a top notch product. So I thought about it and went ahead a bought some floor liners for my daughter's gti. I would have liked to got 15 percent off but it wasn't going to happen.
weathertech website has it for $99. (duno if u got it from there) 2012 Ford Mustang | WeatherTech FloorLiner - car floor mats liner, floor tray protects and lines the floor of truck and SUV carpeting from mud, snow, water and dirt | WeatherTech.com