Please keep us updated with how you break it to him and how he responds. Video and/or pictures are always a plus. Even a sound bite with "what do you mean its not a boss?!?!?!" would be acceptable. Thanks!
If he's not trying to scam everyone (he's actually kinda clueless about the whole thing), there's really nothing to be gained by making him look like a retard and then putting it on youtube. However, if he knows better, calling him out for it is a valid reaction.