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Ford Taurus to Follow Fiesta Out the Door: Report

Itís a bad news day if youíre a lover of traditional passenger cars, but surely youíve grown used to this thing by now. As automakers, especially domestic ones, cast a critical eye on their lineups, many models without rear liftgates will inevitably fall victim to the quest for greater profit. We brought you a report … Continue reading Ford Taurus to Follow Fiesta Out the Door: Report

The post Ford Taurus to Follow Fiesta Out the Door: Report appeared first on AllFordMustangs.




Itís a bad news day if youíre a lover of traditional passenger cars, but surely youíve grown used to this thing by now. As automakers, especially domestic ones, cast a critical eye on their lineups, many models without rear liftgates will inevitably fall victim to the quest for greater profit.

We brought you a report of the Chevrolet Sonicís impending demise earlier today, but now itís time to turn from GM to Ford. The same report, drawing on sources with knowledge of the companyís product plans, says the storied Taurus nameplate is not long for this world. Imagine dropping this bombshell on someone in the late 1980s.

Nowadays, youíd likely be greeted with, ďThey still make the Taurus?Ē

The Wall Street Journal cites sources claiming Fiesta production will cease for American consumers this year. Thatís no shock, as this continent didnít get the next-generation Fiesta that debuted in Europe in late 2016. The Fiesta was a dead subcompact walking. Erm, driving. A Ford exec admitted as much in Romania last summer, though the U.S. eventually saw a carryover 2018 model.

These same sources claim Ford has decided to discontinue the Taurus, but did not provide a timeline for its departure. If confirmed, this means the current, aging generation will be the modelís last. It also means the end of the Ford Police Interceptor Sedan ó a variant thatís quickly being replaced by the Explorer-based Interceptor Utility.



Built at Fordís troubled Chicago Assembly plant, todayís Taurus is better known to fleet customers than retail buyers. It wasnít always that way. In the decade following its 1986 model year introduction, the Taurus was a domestic sales juggernaut, providing the likes of the Honda Accord and Toyota Camry with real competition. When its spaceship styling gave way to the ovoid monstrosity of 1996, sales began a slow, sad descent. Still, U.S. sales crested the 300,000 mark in 2005 (much of that being fleet buys).

The Taurus withered on the vine, ceasing production in 2006. Newly minted Ford CEO Alan Mulally couldnít stomach it, however, and resurrected the model nameplate soon after, affixing it to the former full-size Five Hundred.

The sixth-generation Taurus bowed for the 2010 model year, with a refresh arriving for 2013. Since reaching a current-generation U.S. sales high of 74,375 units in 2013, Taurus popularity waned to 41,236 sales last year. In March, civilian Taurus sales fell 36.3 percent, year over year. Over the first three months of 2018, Taurus volume fell 29.5 percent.

Crushed by this report? The news isnít all bad ó the same WSJ sources claim Ford hasnít yet reached a decision on what to do with the endangered Fusion, which sees the most minor of refreshes for the 2019 model year. A reprieve is possible.

a version of this article first appeared on The Truth About Cars

The post Ford Taurus to Follow Fiesta Out the Door: Report appeared first on AllFordMustangs.


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