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Ford Teasing Probable Pickup Emoji

  Ford was teasing a new pickup truck on Tuesday. No, it’s not the Bronco-based one we mentioned earlier in the day. This one is small, really small. Ford cannot brand the word truck anymore than Coca-Cola can brand the word soda. However, with more people using modern-day hieroglyphics than ever before, it might pay to ensure that the … Continue reading Ford Teasing Probable Pickup Emoji

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Ford was teasing a new pickup truck on Tuesday. No, it’s not the Bronco-based one we mentioned earlier in the day. This one is small, really small.

Ford cannot brand the word truck anymore than Coca-Cola can brand the word soda. However, with more people using modern-day hieroglyphics than ever before, it might pay to ensure that the soda bottle emoji looks like a Coke and the one for pickups resembles an F-150 or Ranger.

While Unicode 13.0 is slated to arrive until next year. Apple’s iOS 13 software is currently in public beta and might have a special sticker emoji set aside for Ford on the horizon. Obviously, we’ll get the full details once Ford makes a legitimate announcement. But we can’t see it being anything other than this.

We’re not going to bash this like we’ve done to so many of Ford’s more-goofy mobility projects. It’s a shrewd marketing idea. But there is something kind of unsettling about companies taking ownership of the objects we’ve started using in place of real words. We’ll wait to see how it’s implemented before throwing any fits though.

This may turn out to be a platform-specific sticker and not a ubiquitous Unicode Standard character. However, since Ford used the crossed fingers and the term “hopefully” in the promo materials, that suggests it’s not up to them — possibly meaning its up for review with the Unicode Consortium.
Some super cool truck news coming this week. Will meet a huge unmet need.

— Mike Levine (@mrlevine) July 16, 2019


The post Ford Teasing Probable Pickup Emoji appeared first on AllFordMustangs.


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