Joined: Dec 2012
Location: Fort Lauderdale
So they want to appeal to the European market?
Ok maybe someone can help me figure this out. I get that Ford wants to expand the market of the Mustang given it's declining sales over the years. I get that Europe is a profitable market. I also get why they would incorporate a 4 cylinder to be able to the appeal to the European market.
But what I DO NOT get is why Ford decided to do such a radical re-design that resembles more of European sports car and less of an American Muscle car?
The whole appeal of Mustangs in Europe is because they look so different. You bring a 2014 Mustang over there with it's intimating muscle car features, roaring engine, appearance that looks like nothing else on the entire continent, and people will be staring at you like you're a movie star.
Ford actually brought a GT500 over to Germany last year and it was incredible how much attention they received. I bet every German wanted to own a Mustang that day.
Now it looks like everything else they're used to. Plus it's still a big car for European standards. So wheres the appeal? And why should they trust an American brand car that they're completely unfamiliar with that looks like a Fusion hybrid?
Maybe I'm just missing something. Not trying to bash the new car or Ford, but I'm clueless to this decision. Someone good in Economics or Marketing help me out here lol