So they want to appeal to the European market? - Ford Mustang Forum
 
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post #1 of 13 (permalink) Old 12-05-2013 Thread Starter
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So they want to appeal to the European market?

Ok maybe someone can help me figure this out. I get that Ford wants to expand the market of the Mustang given it's declining sales over the years. I get that Europe is a profitable market. I also get why they would incorporate a 4 cylinder to be able to the appeal to the European market.

But what I DO NOT get is why Ford decided to do such a radical re-design that resembles more of European sports car and less of an American Muscle car?

The whole appeal of Mustangs in Europe is because they look so different. You bring a 2014 Mustang over there with it's intimating muscle car features, roaring engine, appearance that looks like nothing else on the entire continent, and people will be staring at you like you're a movie star.

Ford actually brought a GT500 over to Germany last year and it was incredible how much attention they received. I bet every German wanted to own a Mustang that day.

Now it looks like everything else they're used to. Plus it's still a big car for European standards. So wheres the appeal? And why should they trust an American brand car that they're completely unfamiliar with that looks like a Fusion hybrid?

Maybe I'm just missing something. Not trying to bash the new car or Ford, but I'm clueless to this decision. Someone good in Economics or Marketing help me out here lol

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post #2 of 13 (permalink) Old 12-05-2013
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I agree with what you are saying. I'm disappointed in this design. There are features I like, but I don't like how curvature of the new design is like a porshe, audi, bmw combo.


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post #3 of 13 (permalink) Old 12-05-2013
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It's an interesting question. I think the fifth generation mustang could sell over in europe but it sounds like Ford wants to sell in asia and china especially. The untapped markets it sounds like. Untapped by Ford that is. I think they're aiming for luxury + fuel economy at an affordable price and still have a lot of power. I would brand it as one upsmanship to european sport cars.

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post #4 of 13 (permalink) Old 12-05-2013
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It's too bad they couldn't have released it as two aesthetically different (but mechanically similar) models... They could have called the international version the Capri or Cougar, etc... By trying to please everyone everywhere, they end up disappointing the people who kept this car alive for 50 years.
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post #5 of 13 (permalink) Old 12-05-2013 Thread Starter
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Originally Posted by csmhowitzer View Post
It's an interesting question. I think the fifth generation mustang could sell over in europe but it sounds like Ford wants to sell in asia and china especially. The untapped markets it sounds like. Untapped by Ford that is. I think they're aiming for luxury + fuel economy at an affordable price and still have a lot of power. I would brand it as one upsmanship to european sport cars.
That makes sense, but giving that the tax rate for imported cars into China is so high, I don't see this car succeeding there with it's sticker price. When I was in China most of the cars were fake knock-offs actually, and other Asian countries I visited relied more on motor bikes and public transport. But they must know something we don't. I just hope this wasn't a desperate move to get the Mustang off of life support.

Maybe Ford is just getting cocky and taking risks since they're doing so well at the moment.
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post #6 of 13 (permalink) Old 12-05-2013 Thread Starter
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Quote:
Originally Posted by 2007GT/CS View Post
It's too bad they couldn't have released it as two aesthetically different (but mechanically similar) models... They could have called the international version the Capri or Cougar, etc... By trying to please everyone everywhere, they end up disappointing the people who kept this car alive for 50 years.
Good post, I agree. Why not just release an even lighter, 4 cylinder version internationally and limited here, while continuing the 13-14 look with some upgrades? All they had to do was barley alter the 13' model and the sales rose right back up to the Camaro. It's not like they're blowing us away.
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post #7 of 13 (permalink) Old 12-05-2013
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That makes sense, but giving that the tax rate for imported cars into China is so high, I don't see this car succeeding there with it's sticker price. When I was in China most of the cars were fake knock-offs actually, and other Asian countries I visited relied more on motor bikes and public transport. But they must know something we don't. I just hope this wasn't a desperate move to get the Mustang off of life support.

Maybe Ford is just getting cocky and taking risks since they're doing so well at the moment.
No I totally agree. The China bit I read on CNN Money or WSJ or something. They are looking into China because it is a HUGE market and mainly dominated by knockoffs. Like they just built an F-150 look alike. Honeslty it's nearly identical.

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post #8 of 13 (permalink) Old 12-05-2013
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I love it, its just an update to the S197. Not sure why we are so hyper sensitive about Ford moving the fog lights and cleaning up the back end.

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post #9 of 13 (permalink) Old 12-05-2013
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Originally Posted by OmegaV6 View Post
I love it, its just an update to the S197. Not sure why we are so hyper sensitive about Ford moving the fog lights and cleaning up the back end.

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post #10 of 13 (permalink) Old 12-05-2013 Thread Starter
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Quote:
Originally Posted by csmhowitzer View Post
No I totally agree. The China bit I read on CNN Money or WSJ or something. They are looking into China because it is a HUGE market and mainly dominated by knockoffs. Like they just built an F-150 look alike. Honeslty it's nearly identical.
Yeah haha you gotta see the knock-offs they have. They're either spot-on or a disaster.
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Im also VERY dissapointed....Im even starting to question my current 2013 that I bought almost 2 month ago. I feel betrayed by Ford.
I was really seriously considering to jump on that hypo-2015 train....because everything thats been previously posted and revealed made me very courious...basically nothing but B.S.
What now? ...Here we are a very badly designed Aston, with 99-04 accents ( hood, fenders, headlights..) and the rear? OMG what an ugly rear! Im not kidding ...this thing sucks and Im really thinking about ( because Im pissed ) to jump into an F 360 and forget about the Mustang....it feels like a slap in the face for a true Mustang enthusiast. What you guys dont know they also said the basic version would be around 60.000 dollars in europe...what a freakin joke!
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Quote:
Originally Posted by 2013MustangMatt View Post
That makes sense, but giving that the tax rate for imported cars into China is so high, I don't see this car succeeding there with it's sticker price. When I was in China most of the cars were fake knock-offs actually, and other Asian countries I visited relied more on motor bikes and public transport. But they must know something we don't. I just hope this wasn't a desperate move to get the Mustang off of life support.

Maybe Ford is just getting cocky and taking risks since they're doing so well at the moment.
exactly. If ford wants to break into china they are barking up the wrong tree completely.

Some Chinese company will be marketing the "HuoMa51" in about 16 months. Ford will sue. China will say "what? Theirs looks nothing like yours. Denied"

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Quote:
Originally Posted by OmegaV6 View Post
I love it, its just an update to the S197. Not sure why we are so hyper sensitive about Ford moving the fog lights and cleaning up the back end.

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well the ugly bass mouthed fusion front isnt going over well.

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