Ford's head of marketing came out today with a brash, succinct statement that strikes deep down into the core of humanity: "f**k GM."
Jim Farley, shown above in a much calmer demeanor, launched this shot across the bow in an early copy of the book "Once Upon A Car," by New York Times reporter Bill Vlasic. Farley was quoted as saying, ""We're going to beat on them, and it's going to be funf**k GM. I hate them and their company and what they stand for. And I hate the way they're succeeding."
The book details the derailing of the Big Three during the early months of the recession, which may serve to justify this sort of motivation: after all, corporate executives usually know better than to sprinkle their public statements with four-letter words. GM was quick to respond, with one spokesman replying, "we would not have expected such crass words coming from Ford."
In the immortal words of Officer Marcus Burnett, Miami-Dade PD: "sh*t just got real."
More: Ford Marketing Boss Jim Farley says "F**k GM" on AutoGuide.com