With the latest generation of Mach 1 comes the latest generation of Mach 1 lettering. And according to Dave Mahoney, Ford’s design manager, nailing the new look was all about holding on to the classic touches without being too retro.
“From a brand standpoint, that vintage Mach 1 logo has such a classic look, there was a lot that we didn’t want to lose,” said Mahoney. “The unique letters, the outline – it was important to keep those features. What we did do is make it more modern, which really suits the new car.”
The most noticeable details on the classic Mach 1 logo are the lowercase H and the a with the curl on top. Ford held onto all of those details but modernized the font to get rid of the serifs because they specifically didn’t want a retro badge, according to Dean Carbis, Ford’s chief designer.
“When a nameplate like a Mach 1 comes back, you need to play up the heritage, but we didn’t want this to be a retro badge,” said Carbis. “We wanted it to be modern, while still calling back to the original. I think the team nailed it."
Ford’s pride in the new logo is pretty clear since it shows up all over the car: on the kick plate, the hood, the trunk, and more.
With a 5.0-liter V8 making 480 hp at 7,000 RPM and 420 lb-ft of torque at 4,600 RPM, the Mach 1 should hustle whether you choose the 6-speed manual or the 10-speed automatic. And with MagneRide shocks and unique power steering calibration, Ford promises the Mach 1 is the most track-focused naturally aspirated Mustang money can buy.